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consulting

The problem that gets stuck between board, team and operations

Diagnosis with method, marketing data engineering and custom-built systems. Below, 16 cases — each with the context, what was done and what remained.

Tell me your problemWhat I solve

what I solve

areas of work

  1. Media and high traffic

    Portals running 24/7, CMS migration, performance, SEO and monetization in a multi-brand operation. The field where most of my career happened.

  2. Technical diagnosis

    Investigation by eliminating hypotheses: audience drops, saturated servers, leaking cache, database incidents. Every hypothesis closes with evidence, not opinion.

  3. Marketing data engineering

    Pipelines over GA4, Search Console, Google Ad Manager, Trends and CrUX. Crossing the sources is where the answer none of them gives alone lives.

  4. Fractional technical leadership

    CTO as a service for operations with a team in place and no clear technical leadership. Rituals, roadmap and translation between the board and the team.

  5. AI applied to the business

    Agents, automated diagnostics and editorial support with LLMs — in production, with real users, not as a proof of concept.

  6. DevOps and Cloud

    Docker, GCP, AWS and Cloudflare from the local environment to deploy, with FinOps to know where the money really goes.

  7. Graphic Design / UX

    My first training and a lasting edge: an aesthetic eye combined with systems thinking.

013 cases

Diagnosis and investigation

A hypothesis closes with a verdict and evidence, never with opinion.

025 cases

Custom products and systems

From the client's problem to the system in operation.

035 cases

In-house tooling

Built to support the consulting work — and what most sets the offer apart.

043 cases

Platforms and media

Portals, CMS and AI in high-traffic operations.

clients and brands

Correio Braziliense · Estado de Minas · Portal Uai · TV Alterosa · TV Brasília · Rádio Tupi · Mais Goiás · Vulpe Comunicação ·