Black-box cache and CDN audit
solo authorship
- Cloudflare
- HTTP caching
- WordPress
head of technology · consultant
Where technology projects get stuck
I work between the board, the tech team and operations — diagnosis, data and high-traffic platforms. Fourteen years at a multi-brand media group, 21 documented cases.
brasília · brazilavailable
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21
documented cases
14
years since 2012
8
brands served
3
fronts: management, data, platform
01the problem is never only technical
The board doesn't know what it is buying.
I translate scope, risk and cost into executive decisions. No tool promises: a diagnosis of what exists, what can be saved and what needs to be rebuilt.
The tech team is stuck in legacy.
I get into the code and the infrastructure: cache, CDN, CMS, pipelines. Architecture the team can keep running after I leave — not a system only I understand.
Operations publish every day, nonstop.
Newsroom, sales and audience don't wait for a refactor. I work in production, with real traffic, measuring before and after — governance that survives the day to day.
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see all 21 cases →Head of Technology at a multi-brand regional media group
management and technical leadership
- Next.js
- Payload CMS
- WordPress
Marketing data engineering on Google's APIs
solo to majority authorship
- Python
- FastAPI
- Celery
careerdrag with the scroll
2012–2015
Joining a regional media group
First cycle at Diários Associados: daily publishing, real traffic and the discipline of working on newsroom deadlines.
2017–2018
Second cycle at the group
Back at Diários Associados as Web Analyst, delivering the new version of Correio Braziliense's website.
2019–2022
Running the group's technology
Infrastructure, portal operations and editorial projects. In 2020, Vini Digital starts in parallel — serving clients outside and leading inside begin to feed each other.
2022–present
Head of Technology, multi-brand
Correio Braziliense, Estado de Minas, Portal Uai, TV Alterosa, TV Brasília: architecture, governance and scale on a single stack.
2025–2026
Marketing data as a product
Pipelines in Python, FastAPI and Celery on top of Google's APIs, serving the group and consulting clients.
2026
Performance audit under contract
Cache and CDN on a national news portal, black-box: measure, prove and deliver an actionable plan.
clients and brands
Correio Braziliense · Estado de Minas · Portal Uai · TV Alterosa · TV Brasília · Rádio Tupi · Mais Goiás · Vulpe Comunicação ·
in operationwhat is in my hands today
A stack I operate, not one I admire
platform and content
Next.jsPayload CMSWordPress
data and integrations
PythonFastAPICeleryGoogle APIs
delivery and performance
CloudflareHTTP cachingCDN
Let's look at your problem
Diagnosis first. If there is no problem I can solve better than your team, I'll tell you.
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