Vinícius Paixão

career

Scale, team, architecture and governance

My name is Vinícius Paixão, I'm 40 and I live in Brasília-DF, Brazil. I'm Head of Technology at a regional media group and run Vini Digital, my consulting firm, in parallel. Trained in graphic design, I have worked in technology for 22 years.

executive cases
10
national journalism awards
3
clients and brands
8

executive cases

management and technical leadership

20262 cases

20254 cases

20202 cases

20171 case

20121 case

experience

places I have worked

  1. 2022–present

    Head of Technology

    Diários Associados

    Leads the group's technology operation — infrastructure, product, editorial systems and governance — across the Correio Braziliense, Estado de Minas, Portal Uai, No Ataque, Superesportes, Vrum, Rádio Tupi, Clube FM, TV Brasília and TV Alterosa brands.

  2. 2019–2022

    Technology Manager

    Diários Associados

    Managed the group's technology area — infrastructure, portal operations and editorial projects — until the scope expanded to Head of Technology.

  3. 2020–present

    Founder and Fractional CTO

    Vini Digital

    Technology consultancy: technical and operational diagnosis, fractional technical leadership and custom-built solutions. Concurrent with the role at Diários Associados.

  4. 2018–2019

    Technology Coordinator

    Metrópoles

    Coordinated the technology team and built immersive editorial specials, two of them recognized with national journalism awards.

  5. 2017–2018

    Web Analyst

    Diários Associados

    Took part in delivering the new version of Correio Braziliense's website, focused on navigation results.

  6. 2015–2016

    Co-founder, Front-End Developer, Graphic Designer

    Vulpe Design Studio

    Business strategy and delivery of digital projects. Now Vulpe Comunicação, with which collaborative work continues.

  7. 2012–2015

    Front-End Developer

    Diários Associados

    Editorial specials and responsive interfaces.

  8. 2007–2012

    Junior Web Analyst, Junior IT Support

    PAR Corretora de Seguros

    Career start in technical support and network administration.

Education

  • 2022, Aug–2023, Jul

    English — 4Life A/B — Casa Thomas Jefferson

    Intermediate level.

  • 2019–2022

    Google Tag Manager Fundamentals — Google Academy

    Google Tag Manager for tag implementation and governance.

  • 2018–2019

    Udacity — ECMAScript 6 - ES6

    The changes in the JavaScript programming language.

  • 2015–2017

    Google Analytics — Certification

    Google certification exam.

  • 2013–2015

    Bachelor in Graphic Design — Universidade Paulista (UNIP)

    Graphic Design degree, rated A by the Brazilian Ministry of Education (MEC).

awards

award-winning editorial specials

skills

languages, tools and solutions

  • JavaScript / TypeScriptReact · Next.js 14–16 · Node.js95%

  • Next.jsApp Router · RSC · Payload CMS90%

  • DockerCompose · EasyPanel · Traefik90%

  • SEOSearch Console · Discover · Core Web Vitals90%

  • Google AnalyticsGA4 · BigQuery · Looker Studio90%

  • CSSTailwind · Sass · shadcn/ui85%

  • PythonFastAPI · Celery · Pandas80%

  • PostgreSQLDrizzle · Prisma · Supabase80%

  • CloudGCP · AWS · Cloudflare80%

  • Ad TechGoogle Ad Manager · Prebid.js · ads.txt80%

  • WordPress / PHPMultisite · Plugins · WP-CLI80%

  • AI / LLMClaude · MCP · n8n75%

  • Git85%

  • Team managementScrum · ADRs · 1:1s85%

  • Figma60%

  • AdobePhotoshop · Illustrator · XD75%