Head of Technology at a multi-brand regional media group

A media group present in the Federal District, Minas Gerais, Goiás and Rio de Janeiro, running 24/7 portals, radio and TV on infrastructure accumulated over more than a decade.

The group's technology operation — infrastructure, product, editorial systems, governance and strategic planning — with a lean team, spanning the brands Correio Braziliense, Estado de Minas, Portal Uai, No Ataque, Superesportes, Vrum, Rádio Tupi, Clube FM, TV Brasília and TV Alterosa.

• Stack modernization: migration from legacy monolithic infrastructure (Nginx/PHP-FPM/Varnish) to Next.js, Payload CMS, Google Cloud Platform and Cloudflare, without stopping a single newsroom.
• Documented governance: architectural decisions recorded as ADRs, development workflows and feature MOCs per product — instead of knowledge living in the heads of whoever was there.
• Management routine: weekly consolidation of requests from every channel (WhatsApp, email, verbal) into a status summary for the strategy meeting, with what was left open the previous week checked against what closed this week.
• Ad tech and analytics: Google Ad Manager and Prebid.js for the network, with GA4 and Search Console as the basis for editorial decisions.

The group's collection of 81 repositories covers portals, editorial specials, election results, multi-affiliate embeddable widgets, CDN plugins, WordPress themes and analysis tools — from 2020 to 2026.

The group's technology operation sustained with a lean team over the years, through a stack modernization with no editorial downtime, with documented governance instead of tacit knowledge. Aggregate audience and revenue figures for the group are not claimed here — they were not verified in an auditable source for this dossier.

Management and technical leadership. In the team-maintained product repositories, code authorship is a minority by design — the work is direction, architecture and unblocking, not commit volume.