CMS migration at the Federal District's leading newspaper

The portal ran on a legacy CMS that limited performance, SEO and editorial capacity — with the newsroom publishing on top of it 24/7.

A CMS migration in a live media operation is open-heart surgery: the risk of taking the operation down is real, the cost of a mistake is immediate and visible, and a newspaper has no maintenance window.

Technical leadership and full-stack development of the migration, with the editorial operation running throughout the process.

The migration delivered audience growth and higher advertising revenue — it was not a stack swap with neutral results, which is the most common outcome for this kind of project. By editorial decision, the percentage is not cited publicly: it is in the internal material, and its release depends on confirmation with the client.

Technical lead and full-stack developer.